Breaking Out of the West, Advancing Into Asia: Cultural Considerations for Brand Management in China
Abstract
None
Repository Citation
Gregory Hwa,
Breaking Out of the West, Advancing Into Asia: Cultural Considerations for Brand Management in China,
25 Marq. Sports L. Rev. 399
(2015)
Available at: https://scholarship.law.marquette.edu/sportslaw/vol25/iss2/4