Prof. Leaffer discusses how the globalization process has forced evolution of international norms and favorably changed the face of trademark law. He reviews the new developments in major treaties, the Madrid Protocol and the Trademark Law Treaty. Prof. Leaffer also explains regional treaties, such as the new Community Trademark, and how they continue to build upon the progress of the Paris Convention toward harmonization in the world of international trademark law.
Leaffer, Marshall A., "The New World of International Trademark Law" (1998). The Honorable Helen Wilson Nies Memorial Lecture. 16.