In growing regional societies such as the European Union, there is a recognized need for standardization of trademark protection. Radler discusses the recent creation of the "Community Trade Mark" ("CTM") and analyzes the pros, the cons, and the alternatives to regional trademark protection within the EU. Concluding that the CTM is the most appropriate alternative, Radler suggests that the CTM provides uniformity, efficiency, and a means for further harmonization.
Daniel G. Radler,
The European "Community Trade Mark": Is it Worth the Bother?,
1 Marq. Intellectual Property L. Rev. 181
Available at: http://scholarship.law.marquette.edu/iplr/vol1/iss1/6