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<title>Marquette Intellectual Property Law Review</title>
<copyright>Copyright (c) 2013 Marquette University Law School All rights reserved.</copyright>
<link>http://scholarship.law.marquette.edu/iplr</link>
<description>Recent documents in Marquette Intellectual Property Law Review</description>
<language>en-us</language>
<lastBuildDate>Fri, 26 Apr 2013 13:22:23 PDT</lastBuildDate>
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<title>The National Institutes of Health, Patents, and the Public Interest: an Expanded Rationale of Justice Breyer’s Dissent in Stanford v. Roche</title>
<link>http://scholarship.law.marquette.edu/iplr/vol17/iss1/7</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol17/iss1/7</guid>
<pubDate>Sat, 13 Apr 2013 12:40:34 PDT</pubDate>
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	<p>In February 2010, the Alzheimer’s Institute of America (AIA) filed a patent infringement lawsuit against Jackson Laboratory, the largest repository of research mice in the world.  AIA sued Jackson Laboratory for infringing on AIA’s patent covering a DNA mutation linked to Alzheimer’s disease.  Jackson Lab allegedly violated that patent by distributing mice especially bred for Alzheimer’s research.  READ MORE, download the article.</p>

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<author>Nida Shakir</author>


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<title>Beneficiaries Of Misconduct: A Direct Approach To IT Theft</title>
<link>http://scholarship.law.marquette.edu/iplr/vol17/iss1/6</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol17/iss1/6</guid>
<pubDate>Sat, 13 Apr 2013 12:18:01 PDT</pubDate>
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	<p>Almost a century ago, the United States Supreme Court declared that the prohibition against unfair competition serves to protect fundamental values and important rights.  “[T]he right to acquire property by honest labor or the conduct of a lawful business is as much entitled to protection as the right to guard property already acquired.  It is this right that furnishes the basis of the jurisdiction . . . of unfair competition.”  The idea is simple: it is unfair to competitors and inconsistent with basic notions of market competition to allow market actors to steal the work or property of another and use that asset to obtain a competitive advantage over companies that play by the rules.  There are a number of settings, however, where current legal recourse is insufficient to address such misconduct; particularly when the item taken is information technology (IT).  READ MORE, download the article.</p>

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<author>Andrew F. Popper</author>


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<title>Free Fashion</title>
<link>http://scholarship.law.marquette.edu/iplr/vol17/iss1/4</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol17/iss1/4</guid>
<pubDate>Sat, 13 Apr 2013 11:48:01 PDT</pubDate>
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	<p>Our current vision of fashion is viewed as a shared art form that may be enjoyed by all social classes.  Fashion encourages a melting pot of collaboration from people that are influenced by creativity.  At its core, fashion is innovative and it inspires people to foster that same self-expressive conduit.  Traditionally, fashion was a privilege and greatly restricted from certain classes.  Indeed, Georg Simmel has proposed that in an open class society, the high class seeks to distinguish itself by adorning distinctive forms of dress, and in turn, the middle class adopts this form of dress to identify with the superior class’s status. Currently, access to fashion is wide-reaching. However, recently proposed intellectual property legislation threatens access to fashion, and, if enacted, will create visible class distinctions that mimic those of our historical society.  READ MORE, download the article.</p>

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<author>Ashley M. Marshall</author>


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<title>The End of Ownership?</title>
<link>http://scholarship.law.marquette.edu/iplr/vol17/iss1/3</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol17/iss1/3</guid>
<pubDate>Sat, 13 Apr 2013 11:03:33 PDT</pubDate>
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	<p>Imagine for a moment that you are in the market for a new car. You find a sports car that you like, talk with a salesperson and ultimately purchase a new automobile. This car is effectively the same as thousands of other cars. It is a copy. You were not under the impression that you were buying the rights to the design of the car or to reproduce the car to the exact specifications as your own copy. However, you believe that you can do with this car what you will. You can put bigger wheels on it, put stickers on it, modify the engine, or paint it a new shade of green. You can sell the car. You can give it away. You have consumer freedom, based on a court-created and legislature-supported doctrine known as “first sale." READ MORE, download the article.</p>

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<author>Donald F. Jankowski II</author>


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<title>The Immorality Of Strict Liability In Copyright</title>
<link>http://scholarship.law.marquette.edu/iplr/vol17/iss1/2</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol17/iss1/2</guid>
<pubDate>Tue, 09 Apr 2013 16:28:58 PDT</pubDate>
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	<p>I will argue for a fundamental reconceptualization of liability for copyright infringement.  Specifically, I will argue that the essentially unchallenged orthodoxy that copyright infringement is a strict liability tort is false.  From the Supreme Court on down, it does not even appear to be questioned that copyright infringement applies a strict liability standard.  Upon reflection, this is peculiar, given that this is anything but an innocuous doctrine.  It is just the opposite; it is a doctrine that strongly favors copyright owners who may more easily prevail in infringement suits, as it will always be easier to establish strict liability as compared to fault liability.  Fault liability is strict liability with one additional showing—not just that the defendant injured the plaintiff, but that the defendant injured the plaintiff and did so in a faulty manner.  READ MORE, download the article.</p>

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<author>Steven Hetcher</author>


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<title>Reverse Engineering IP</title>
<link>http://scholarship.law.marquette.edu/iplr/vol17/iss1/1</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol17/iss1/1</guid>
<pubDate>Tue, 09 Apr 2013 15:27:19 PDT</pubDate>
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	<p>With the advent of the Internet and digital technology, the twenty-first century has ushered in a quantum increase in the ways to create, disseminate, and commercially exploit creativity.  Digital technology allows anyone to create perfect digital copies of protected works in the comfort of their homes and to distribute them to tens, hundreds, thousands, and even millions of people with the click of a hyperlink via a handheld device.  Indeed, copyright touches more ordinary people in substantial ways in this age of information than at any other time in American copyright history. READ MORE, download the article.</p>

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<author>Tonya M. Evans</author>


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<title>International Intellectual Property Scholars Series:  Intellectual Property and Asian Values</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss2/7</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss2/7</guid>
<pubDate>Wed, 16 May 2012 14:36:04 PDT</pubDate>
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	<p>From Niall Ferguson to Fareed Zakaria, commentators have paid growing attention to the rise of Asia and its implications for the West. Recent years have also seen the emergence of a growing volume of literature on intellectual property developments in Asia, in particular China and India. Few commentators, however, have explored whether Asian countries will take unified positions on international intellectual property law and policy.</p>
<p>Commissioned for the Inaugural International Intellectual Property Scholars Series, this article fills the void by examining intellectual property developments in relation to the decades-old 'Asian values' debate. Drawing on the region's diversity in economic and technological developments and the continuous rivalry among the different regional powers, the article contends that one can neither locate any distinct values, approaches, or practices on intellectual property law and policy nor identify any established pan-Asian positions in the area.</p>
<p>The article further explores the role Asian countries will play if these emerging countries exert more influence on the development of the international intellectual property system. It points out that, although Japan and South Korea are unlikely to join others to form a united front for the Asian developing world, China, India, and ASEAN members may be willing to work together to form a normative community. This article concludes with a discussion of ten key items that will find their way to the community's common policy agenda if such a community indeed exists.</p>

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<author>Peter K. Yu</author>


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<title>International Intellectual Property Scholars Series:  Using Intellectual Property Rights to Create Value in the Coffee Industry</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss2/6</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss2/6</guid>
<pubDate>Wed, 16 May 2012 14:36:02 PDT</pubDate>
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	<p>Coffee is the single most important tropical commodity traded worldwide. It is produced in over 50 developing countries, and it is estimated that some 20 million rural families, or 125 million people, depend on growing coffee throughout the world for their livelihoods. Over the past decade, coffee producers have been facing considerable difficulties because of low and unstable coffee prices. In 2002, coffee prices collapsed to 100-year lows in real terms, leading to a world coffee crisis. Meanwhile, the coffee economy in high income countries has been moving in the opposite direction, and the crisis is hardly visible from Starbucks-type western coffee chains. This paper examines how coffee producers in developing countries can use intellectual property, or intellectual property-related rights, as differentiation tools to move from pure commodity exports to higher-price exports in niche markets and create value. It takes into account the influence of new consumption patterns in the coffee industry and analyzes the various differentiation techniques that have been proposed, such as single-origin, specialty and gourmet, and sustainable coffees. Finally it examines the situation of the coffee industry in Vietnam and Indonesia, who are also two of the most important coffee producers worldwide in terms of volume, and where the coffee sector has experienced an explosive growth since the 1980s.</p>

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<author>Daphne Zografos Johnson</author>


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<title>God in the Machine: Encryption Algorithms and the Abstract Exemption to Patentability</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss2/5</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss2/5</guid>
<pubDate>Wed, 16 May 2012 14:36:00 PDT</pubDate>
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	<p>This Comment explores the impact of the United States Supreme Court’s recent decision in <em>Bilski v. Kappos</em> upon the patentability of encryption schemes for digital content. While the majority of commentary concerning this anticlimactic decision has focused on the heated topic of software patents, little attention has been paid to the analogous field of cryptographic technology—and the patentability thereof—in light of <em>Bilski</em>’s “guidance.” Cryptographic technology, commonly utilized to protect digital content under the moniker Digital Rights Management (DRM) technology, has been utilized by all major content-producing industries to prevent copying by consumers of various content mediums, from software to various forms of data such as music, eBooks, and films. Thus, while the major battle has raged on over the patentability of software, which in part is based on math and mathematical algorithms, software’s commercial guardians—DRM—have escaped the freeware crosshairs, at least in regards to patentability.</p>
<p>This Comment will examine major court decisions concerning software patentability, culminating in <em>Bilski v. Kappos</em>, and use the decisions in those cases to discern where the future of DRM patentability lies. This will require particular attention to what will ultimately be the crux of the matter—the implementation of algorithms in DRM, and how the courts have analyzed patent subject matter in regards to claims involving algorithms. This will lead to the determination as to whether precedent in decisions involving algorithms is consistent, whether it is helpful, and whether <em>Bilski </em>helped or hindered the case for encryption’s patentability. While the recent decision in <em>Bilski</em> may have elicited a sigh of relief for some DRM encryption providers and advocates, the future of DRM encryptions might stand on more precarious footing than appears. With its war on two fronts against the open source movement and copyright purists, the patentability of cryptographic technologies, and DRM entirely, might not survive long in a post-<em>Bilski</em> world.</p>

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<author>Jeremy R. Hager</author>


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<title>What Good Is Fame if You Can&apos;t Be Famous in Your Own Right?:  Publicity Right Woes of the Almost Famous</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss2/4</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss2/4</guid>
<pubDate>Wed, 16 May 2012 14:35:58 PDT</pubDate>
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	<p>What exactly is the price of fame? For many Emerging Celebrities, the cost of fame is the forfeiture of significant portions of the rights of their personas. More specifically, reality television stars hoping to enter the entertainment industry and amateur athletes hoping to eventually enter into professional leagues face parallel experiences of being forced into industry standard contracts in which they must give up a significant amount of publicity rights. In giving up these rights, these Emerging Celebrities forfeit millions-of-dollars of potential income to their respective industries, which they could have generated for themselves by freely utilizing their publicity rights in the open market.</p>
<p>Even though some may allege that Emerging Celebrities can elect not to enter into these contracts, no other reasonable alternatives exist for Emerging Celebrities who want to achieve their specific career goals. Therefore, state courts should statutorily limit the length of time and amount of profit the reality television and college sports industries can contractually receive from Emerging Celebrities.   This Comment will discuss the potential legal injustice of publicity rights clauses in industry standard contracts, and propose a potential solution in the form of statutory limitations imposed through individual state laws.</p>

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<author>Porsche Farr</author>


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<title>Contract + Tort = Property:  The Trade Secret Illusion</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss2/3</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss2/3</guid>
<pubDate>Wed, 16 May 2012 14:35:56 PDT</pubDate>
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	<p>This article commences with an introduction to the use of Hegel’s famous dialectical method as an arithmetic analysis of law. It reviews Hegel’s assertion that the sum of property and contract is tort and crime, and then suggests a better dialectic is that contract plus tort equals property. This article then reviews the doctrines of contract, tort, and property, focusing on the plaintiff’s rights and remedies, and who can be defendants in each of the three doctrines. The article next reviews the law of one particular type of intellectual property, trade secrets, because this article uses trade secrets as a good example of how contract and tort total to property. This article then culminates in an explanation of how trade secrets illustrate that property is the sum of contract and tort, because property rights, remedies, and defendants are the total of contract and tort rights, remedies, and defendants. This article gives illustrations of how the thesis explains certain oddities from property law other than intellectual property, and the article then concludes.</p>

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<author>Matthew Edward Cavanaugh</author>


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<title>International Intellectual Property Scholars Series: Reviewing the (Shrinking) Principle of Trademark Exhaustion in the European Union (Ten Years Later)</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss2/2</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss2/2</guid>
<pubDate>Wed, 16 May 2012 14:35:54 PDT</pubDate>
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	<p>Ten years ago, I published an article in the Marquette Intellectual Property Law Review titled “Trademark Exhaustion in the European Union: Community-Wide or International? The Saga Continues.” In that article, I described the development of the principle of trademark exhaustion in the European Union (EU) and analyzed the interplay among trademark protection, trademark territoriality, and the treatment of the parallel importation of gray market products—unauthorized genuine goods imported from foreign countries—under Article 7 of the Trademark Directive (Article 7). In this Essay, I continue to explore, ten years after my 2002 article, the development of the principle of trademark exhaustion in the EU. In particular, I analyze the recent jurisprudence of the CJEU on the application of Article 7 and recount the most relevant trends in the recent CJEU’s decisions in this area. Although the focus of this Essay is primarily descriptive, I offer some critical considerations in the light of recent CJEU’s decisions. I thus argue that in its recent line of cases, the CJEU seems increasingly willing to shrink, de facto, the application of the principle of trademark exhaustion not solely to products imported from outside the EEA, but also to intra-EEA trade. Most notably, I highlight that the CJEU seems to have accepted a narrow interpretation of the notion of trademark owners’ “consent” under Article 7(1) of the Trademark Directive. I also argue that the CJEU seems to have adopted an alarmingly broad interpretation of what can constitute a “legitimate reason” to oppose trademark exhaustion under Article 7(2), especially to protect famous marks and luxury goods against unauthorized trade by third party importers, still within the EEA. This trend, I conclude, is troubling and may negatively impact the principle of free movement of goods within the EU/EEA. Furthermore, it grants trademark owners (primarily the owners of famous marks) an increasingly absolute right to control the distribution of their marked products in the after-sale market—precisely what the principle of trademark exhaustion was designed to prevent—to the detriment of consumers and market competition.</p>

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<author>Irene Calboli</author>


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<title>Structural Uncertainty: Understanding the Federal Circuit&apos;s Lead Compound Analysis</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss2/1</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss2/1</guid>
<pubDate>Wed, 16 May 2012 14:27:33 PDT</pubDate>
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	<p>Recently, the Federal Circuit and lower courts have applied a new test to assess the question of obviousness for chemical compounds. While courts have always considered the presence of some lead compound to be relevant to the question of obviousness, beginning at the turn of the millennium, the Federal Circuit began assessing obviousness in a more formulaic fashion, applying what is commonly referred to as the lead compound analysis to determine if a litigant has established a prima facie case of obviousness.  This Paper describes the development of the lead compound analysis, and its application. This Paper then discusses some of the shortcomings and weaknesses of the doctrine’s applications and how understanding the lead compound analysis and how it is likely to be applied in typical situations can be useful in understanding both how to draft stronger patents and what ways might be available to attack the obviousness of a chemical compound or a court’s application of the lead compound analysis.</p>

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<author>Briana Barron</author>


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<title>Websites and Intangible Asset Amortization Under 26 U.S.C. § 197:  A Marriage that Bears Little Fruit</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss1/7</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss1/7</guid>
<pubDate>Tue, 27 Mar 2012 14:12:37 PDT</pubDate>
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	<p>Websites are not only an important part of our electronic lives, they  are an important financial and business asset in their own right. With  the growth of the internet as a commercial, informational, and  recreational resource, companies utilize websites as an important part  of their corporate financial portfolio and structure. The increased  value of websites that comes from this growth has made websites a  valuable asset that companies seek to use as they would other business  assets. One important consideration is how the value of websites will be  treated upon sale or exchange. In other words, is the website an asset  that can be merely capitalized and act as a recovery of basis, or can it  be amortized and written off before being sold to a different buyer?</p>
<p>The tax code and regulations provide several potential methods to  answer this question. This Comment will explore the interactions between  some of those tax code provisions, specifically 26 U.S.C. § 197, and to  a lesser degree, I.R.S. Revenue Procedure 2000-50, and the intellectual  property rights associated with websites. Part II of this Comment  presents a hypothetical, which will demonstrate how a website’s  intellectual property rights interact with some of the current tax laws.  Part III will briefly explore how the intellectual property rights of  copyright, patent, and trademark apply to websites, with particular  emphasis on the issues that copyrights have with websites. Part IV will  explore the history of intangible asset amortization, which culminated  in the creation of 26 U.S.C. § 197 in 1993. Part IV will discuss the way  websites’ intellectual property rights interact with section 197 and  Revenue Procedure 2000-50. Part V of this Comment will discuss  conclusions and some potential solutions for the problems presented by  the tax code and regulations.</p>

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<author>Christopher H. Bowen</author>


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<title>Emerging Scholars Series:  Trade Dress Rights as Instruments of Monopolistic Competition:  Towards a Rejuvenation of the Misappropriation Doctrine in Unfair Competition Law and a Property Theory of Trademarks</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss1/6</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss1/6</guid>
<pubDate>Tue, 27 Mar 2012 14:12:35 PDT</pubDate>
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	<p>The protection of trade dress restricts the ability of competitors to  compete by imitation.  It may also interfere with the public’s ability  to copy product features that have been disclosed in expired utility and  design patents.  These concerns about the anticompetitive potential of  trade dress claims have prompted the Supreme Court to tighten the  requirements for protecting product configurations under the Lanham  Act.  To be protectable, the design under consideration should have  already acquired secondary meaning.  Furthermore, the functionality  doctrine may bar protection even though there are enough alternative  product configurations at the disposal of competitors so as to market  substitutable goods.</p>
<p>The conventional approach to the optimal scope of trade dress rights  could be challenged by a reassessment of the effect of their protection  on competition.  This Paper conducts an economic analysis of trade dress  protection based on the theory of product differentiation.  In economic  terms, the choice of trade dress amounts to a business decision to  differentiate by product design.  Differentiation allows the exercise of  market power within the market niche consisting of the consumers that  have a preference for a specific product design.  Despite this price,  premium consumer welfare increases overall because the existence of  product variety allows for the satisfaction of diverse consumer  preferences.  Competition becomes more dynamic as firms seek to market  products that come closer to the taste of the targeted consumer group.</p>
<p>The main implication for trademark and unfair competition theory is  that the intangible value of goodwill created by product differentiation  should be protected against free-riding.  Such protection is not simply  intended to favor the trademark holder, but rather to promote dynamic  competition with differentiated products.  In view of the principle of  complementarity between intellectual property rights and competition  law, this Paper analyzes how trademark and unfair competition law could  regulate imitative activity in the marketplace so as to foster the  effectiveness of competition.</p>
<p>On the other hand, trade dress protection might lead to  monopolization of submarkets and suppress locational competition in  product space.  These anticompetitive effects could be effectively  addressed by an application of the functionality doctrine.  The  submarket analysis links the limits of trade dress rights to the  valuations of the Sherman Act.</p>
<p>This Paper also examines the phenomenon of the cumulative protection  of trade dress through copyright, patent and trademark law.  In this  context, it also addresses the problem of determining the circumstances  under which trade dress becomes the practical equivalent of an expired  patent, a question left open by the Supreme Court in Traffix.</p>

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<author>Apostolos Chronopoulos</author>


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<title>Unlocking the Genome: The Legal Case Against Genetic Diagnostic Patents</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss1/5</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss1/5</guid>
<pubDate>Tue, 27 Mar 2012 14:12:33 PDT</pubDate>
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	<p>New, innovative genetic diagnostic methods are rapidly changing the way  diseases are diagnosed, prevented, and treated.  While personalized  medicine remains it its early stages, its potential to improve patients’  lives cannot be overstated.  As advances in biotechnology offer  patients the promise of improved healthcare choices, a heated debate has  arisen over the propriety of patents on genetic diagnostics, and  whether anyone has the right to own the information that is encoded in a  person’s genes.  This paper outlines recent litigation surrounding  genetic and advanced diagnostic patents and examines whether they  constitute patentable subject matter under 35 U.S.C. § 101.  Part II  recounts the jurisprudence surrounding the boundaries of patentable  subject matter.  Part III presents a brief background on the science of  genetics and the history of gene patents.  Part IV traces the ongoing  litigation in Association for Molecular Pathology v. United States  Patent and Trademark Office, and concludes by arguing that diagnostic  genetic patents, as well as other advanced diagnostic method patents,  constitute non-patentable subject matter under 35 U.S.C. § 101.  Part V  lays out policy arguments against the patenting of diagnostic methods.</p>

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<author>Tiana Leia Russell</author>


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<title>Deviated, Unsound, and Self-Retreating: A Critical Assessment of the Princo V. Itc En Banc Decision</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss1/4</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss1/4</guid>
<pubDate>Tue, 27 Mar 2012 14:12:32 PDT</pubDate>
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	<p>The licensing dispute between Philips and Taiwan CD-R/RW manufacturers  has been a powerful generator of new developments in the field of patent  and competition, which culminated with the United States Court of  Appeals for the Federal Circuit's Princo en banc decision in 2010. By  adding new elements to the patent-misuse test, this decision confined  the applicable area of the patent-misuse doctrine to the restrictions  that patent owners impose on licensees, thus substantially constraining  its scope and changing its landscape. After careful review of the  Federal Circuit's holding and reasoning, this article finds that this  decision deviating from United States Supreme Court precedents, which  emphasized the policy behind patent-misuse, to prevent patent owners  from transgressing the boundary of the patent grant as set by the USPTO,  and is also inconsistent with prior Federal Circuit cases law. The  Federal Circuit also ignored the importance of equitable discretion,  which has been a key feature of the patent-misuse doctrine. From a  functional perspective, the Federal Circuit’s ruling created inevitable  gaps in Section 337 proceedings for respondents to defy a patent owner’s  anticompetitive practices. Ultimately, a careful reconsideration of the  Federal Circuit’s decision in the Princo en banc case may be necessary.</p>

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<author>Richard Li-dar Wang</author>


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<title>Liability for Trademark Infringement for Internet Service Providers</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss1/3</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss1/3</guid>
<pubDate>Tue, 27 Mar 2012 14:12:30 PDT</pubDate>
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	<p>In the wake of the millennium and the rise of the internet,  legislative action was taken to shelter internet service providers  (ISPs) from various forms of legal action.  In the turmoil of chartering  new and unregulated territory, such a safe harbor was deemed necessary  to protect startup businesses.  Today, these internet actors (e.g.  Google, Amazon, and eBay) have grown strong and powerful.  Thus,  intellectual property holders have started to challenge this privilege  in court.  Increasingly, owners of famous marks seek liability and  damages for direct and indirect trademark infringement in courts around  the globe.  This Article will focus on liability for ISPs when a third  party sells counterfeit merchandise on the ISP’s site.</p>
<p>Courts have reacted differently and consequently, three general  theoretical approaches have emerged.  Examples of each can be presented  by looking at courts in France, Germany, and the United States.  Courts  in France impose full liability for willful trademark infringement if  the <em>sale</em> of counterfeit goods is shown.  The German Federal  Supreme Court approaches the question as one of interference with  property rights; if ISPs <em>knowingly</em> allow continued sale of  counterfeit merchandise they can be found liable for damages.  Lastly,  courts in the United States approach the question from the perspective  of what the ISP can <em>reasonably</em> be required to do in order to prevent the sale of counterfeit goods on its site.</p>
<p>This Article compares these three theoretical approaches and  considers other possible considerations in determining ISP liability.   It argues that trademark law today is ill-equipped to handle questions  of secondary liability or contributory infringement, and concludes that  the safe harbor for ISPs, as tailored in the European E-Commerce  Directive, should be given a broad reading and that the prohibition  against imposing a general duty to monitor or actively seek facts in  Article 15 remain absolute until the defects are remedied.  In response  to trademark owners’ legitimate concerns, it further argues that  trademark owners should pool their resources, in a manner akin to that  of Copyright Collective Societies, and form an agency that, by  cooperating with, instead of forcing ISPs, could more efficiently and  legitimately weed out infringing uses on the internet.</p>

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<author>Katja Weckström</author>


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<title>A State-By-State Analysis of Inevitable Disclosure: A Need for Uniformity and a Workable Standard</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss1/2</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss1/2</guid>
<pubDate>Tue, 27 Mar 2012 14:12:29 PDT</pubDate>
<description>
	<![CDATA[
	<p>Even after the majority of the states adopted the Uniform Trade  Secrets Act, there is a lack of uniformity in their applications of  trade secret laws.  This lack of uniformity is directly contrary to  section 8 of the UTSA, which calls for the uniform application of trade  secret laws by the states adopting the Act.  Consequently, there is a  need for uniformity in the states’ applications of trade secret law,  more specifically, the inevitable disclosure doctrine.</p>
<p>This Comment will provide a basic introduction to trade secrets, the  inevitable disclosure doctrine, including a discussion of the Seventh  Circuit’s decision in <em>Pepsico v. Redmond</em>, and the Uniform Trade  Secrets Act.  Furthermore, this Comment will discuss and analyze the  different states’ applications of the inevitable disclosure doctrine.   Ultimately, a workable standard for the uniform application of  inevitable disclosure will be proposed.</p>
<p>In proposing a workable standard, this Comment will argue that the  inevitable disclosure doctrine should be applied rarely, and deference  should be given to employers that utilize valid employment agreements  that are narrowly drafted to specifically protect the employer’s trade  secrets.  However, in the absence of a valid employment agreement  protecting an employer’s trade secrets, an employee should be free to  work for an employer of his choosing unless the former employer can  prove some kind of bad faith on the part of the employee.</p>

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</description>

<author>Ryan M. Wiesner</author>


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<item>
<title>Environmental Initiative and the Role of the USPTO’S Green Technology Pilot Program</title>
<link>http://scholarship.law.marquette.edu/iplr/vol16/iss1/1</link>
<guid isPermaLink="true">http://scholarship.law.marquette.edu/iplr/vol16/iss1/1</guid>
<pubDate>Tue, 27 Mar 2012 14:12:27 PDT</pubDate>
<description>
	<![CDATA[
	<p>This Comment will address the environmental problems that confront the  U.S. and the steps that the government has taken to solve them.  Specifically, research funding and patent protection have provided the  green industry an incentive to increase research and development of  green technology. One of the more recent programs to help improve the  patent protection of green technology, the Green Technology Pilot  Program, accelerates the status of green technology through the United  States Patent and Trademark Office (USPTO) patenting process. This  Comment will suggest that the Program become a permanent feature within  the USPTO and that it be expanded to allow maximum access. Finally, this  Comment will recommend that the USPTO receive more funding (and keep  the funding that it generates) to help alleviate delays, and the U.S.  should be more receptive to green technology licensing in developing  countries.</p>

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</description>

<author>Sarah M. Wong</author>


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