Title

Competitor Regulation of Sponsored Content in the New Sports Content Media Economy

Document Type

Article

Publication Date

2014

Publication Information

Kali Murray, Competitor Regulation of Sponsored Content in the New Sports Content Media Economy, 25 Marq. Sports L. Rev. 253 (2014)

Source Publication

25 Marquette Sports Law Review 253 (2014)

Abstract

Sports advertising formats, like all other types of advertising strategy and campaigns, are becoming increasingly diverse. Sponsored content, in which advertising content is integrated specifically into editorial content, has become a new way to generate revenue in a diverse media sport content economy. Part II examines the spectrum of sponsored content in sports media. Part III analyzes how the types of claims might arise under the Lanham Act of 1946 for sponsored content. I conclude that sponsored content demonstrates how the regulation of competition through intellectual property challenges may face challenges in the new media sport content economy.